Impact Innovation – Seeking Lead Users: Affected individuals, family members, and experts
Marvella - the extra-fine cakes for people with and without swallowing disorders have also convinced the FFG (Austrian Research Promotion Agency). We would like to go the path together with you! Innovations can change people's lives, especially when they involve developments and solutions for restrictive problems. With our Landtmann's Patisserie, we specialize in making cakes for people with dysphagia. We rely on our knowledge and experience while also incorporating the input of affected individuals, their families, and experts to further advance our innovation processes. Your Content Goes Here In the first phase of the project, our focus was on the challenge of developing cakes for people with dysphagia that match "normal" cakes in both appearance and taste. It was important for us to leverage both our expertise in patisserie and the development of extra-fine cakes, as well as the feedback from affected individuals and experts. Thanks to this interdisciplinary approach, we were able to create high-quality cakes named "Marvella" that meet the needs of people with dysphagia while also adhering to high standards of taste and appearance. Because we believe that enjoyment and quality should be accessible to everyone. Lead Users: Integration of affected individuals, caregivers, and experts. In the next phase of the project, we aim to utilize the Lead User method to deepen collaboration with affected individuals, caregivers, and experts, and to develop new ideas and concepts. It is crucial
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